Newspaper advertising works. Actually, newspaper advertising is producing better results now, than it has in years due to a significant decline in advertisers (which means less competition for you personally!) It is a good time and energy to take advantage of this less competitive medium.
Due to the weak economic climate, newspapers tend to be more ready to negotiate on the price of ads. Writing offers to the newspapers for stand-by space is a good way to position ads for as much as 75% off newspapers’ open rates. Stand-by space is space that’s still available very close to the newspapers’ final deadline. Generally the newspaper will fill these spots with in-house (or non-paid) advertisements. naija news Obviously some revenue is preferable to none, so accepting stand-by offers is a method for the newspaper to get some revenue from these left-over spots, as you take advantage of significantly reduced ad rates.
Usually a present includes four things; the window of time in which you would like your ad to run, the quantity you’re willing to spend on this campaign, the locations and dates your ads can run, and finally, the ad art.
The window of time in which you are allowing the ad to run may be anywhere from seven days to multiple weeks. Generally, a 2-3 week window is effective for newspapers. This enables them to drop your stand-by ad in anytime within your designated window (depending on another terms of the offer).
Clearly stating your financial allowance for the stand-by space offer lets you monitor the total amount of money that you will be spending over the course of one’s campaign. A standard method to designate your financial allowance is by setting a hat on the total amount of ads that can be placed within your time window. For instance, if your offer states that you will be willing to pay for $200 for a quarter page ad and your financial allowance is $1,000, you can allow newspaper know that you will be only authorizing the use all the way to 5 ads for a maximum charge of $1,000.
Other parameters that must be outlined are where and when you would like these ads to run. The more flexible you’re the more likely your ad is to be picked up. However, if your ad is made to only run in the sports section, you’ve to ensure that the newspaper knows that. If you should be ready to accept any section in the newspaper, you’re more prone to get placed. As far as the times of the week, you can request that a newspaper only use your ads on the weekends (Friday, Saturday and/or Sunday) or you can authorize the utilization of the ad any day that space becomes available.
Finally, the ad art must certanly be submitted to the newspaper. You can create a certain size and the newspaper can only just use that size, or you can submit many different sizes so the newspaper has more opportunities to get your ads placed. Either way, make certain the newspaper understands if your offer is for a dark and white ad or a shade ad.
Stand-by space offers are a great way to get your ads into newspapers for not as compared to regular rates. However, you have to realize that placement via stand-by offers isn’t guaranteed. If space doesn’t become available, your ad will not be placed and you will not be charged. Stand-by space offers may be tricky and time consuming, so employing the aid of an ad agency with expertise in newspaper advertising can be a good idea.