The daily newspaper has been a source of information within our nearly all of our lives for many years. However with the rise of the net as a source for news and information, this established institution seemed to be headed for extinction a few years ago. But, recently there has been resurgence in ad revenues that the UK’s top advertisers are directing towards display advertising. Consequently, newspapers are seeing resurgence as a feasible marketing tool for many segments of the retail market. This reinvention of a market already considered to be mature has surprised many forecasters who did not anticipate the growth potential.
NMA tracks growth trend
Based on the Newspaper Marketing Agency (NMA) in June 2010, 16.4 percent of the most truly effective 100 advertisers display ad expenses were directed towards newspaper display advertising. pool result This is a sizable increase from 13.1 percent in 2003. The recent gains are partly as a result of realization by many advertisers that newspapers still have a sizable audience. In accordance with NMA, 83% of adults in the UK read a newspaper on a regular basis this equals over 30 million readers a week.
Newspapers make unexpected gains with non-traditional advertisers
Mature markets are aspects of the economy where no significant growth can be expected in its future. Newspapers are generally considered to be always a mature market mainly because recently the trend in new ad spending has been intended for newer media outlets, in particular the internet. But recently newspapers have now been able to court traditional advertisers to invest some of these display ad expenses on the net display ads. Retail advertisers constitute the biggest share of the display advertising category. Among the biggest retailers in the most truly effective 100 of advertiser investors are some non-traditional display ad advertisers companies. Including Anheuser Busch, Cadbury, McDonalds, Unilever, Nestlé, Procter & Gamble and Mars UK. The most recent trend has been for these retailers to utilize print advertising to complete more than merely publish price ads but to actually advertise the brand.
Experts revise predictions
This surge in newspaper revenues has caused many forecasters to revise their recovery predictions for UK newspapers; apparently a cheap for advertising has increased the demand considerably. Other factors which can make newspaper display advertising a stylish marketing tool for advertisers include: